Hiiii 👋!
I’m Darby Pappas & I help founders build freedom-first businesses in a world obsessed with more.
After scaling a $40K/month agency, I rebuilt everything around freedom, sustainability, and design integrity. Now, my work spans a growing ecosystem (from digital brands to creative ventures) all centered on building better businesses and the people behind them.
Trusted by the world’s top brands
• About Me
I believe the best businesses are built with as much intention as ambition.
I've spent over a decade helping brands, founders, and creative teams scale, and learned that growth only works when it's aligned with how you want to live.
Today, my work spans across an ecosystem of ventures, from digital products to brand strategy and storytelling, all rooted in one philosophy: build better businesses, and the people behind them will thrive.
• Free Guide
Launch your business with direction, not guesswork.
The 17-Step Launch Checklist is a free guide for aspiring entrepreneurs who want to turn ideas into momentum. It’s built from the same frameworks I’ve used to help founders and brands scale to 6, 7, and 8 figures — and now it’s yours to use.